This is positive news!! as reported by http://www.hoybolivia.com,
This fair is organized by the Chamber of exporters of Santa Cruz (CADEX) and the Association of designers of jewelry and accessories (DIJOYA), having as its main objective, to develop a platform/showroom for the national quality, fine jewelry offer, to start positioning in the market and the strengthening of this productive area.
This year, Expojoya will feature the participation of 30 designers from across the country, which will exhibit their production in an artistic concept. The organizers went ahead with a fashion parade featuring the new collection of companies that promises surprises from their successful previous version.
According to Raquel Clouzet, President of Dijoya, they expect people who have a good taste in these accessories and becomes an alternative so that visitors can find exclusive garments to give away and look at new year parties. Because of this, designers have prepared their new collections that will be released at the fair.
For its part, Stephen Strauss, sales manager of CADEX, stated that the sector of production of jewellery in Santa Cruz, has great potential to reach other markets and spaces are needed to promote this business, who started with great force in recent years.
“In fact there are enterprises of jewellery and silverware which exported with great success.” “Likewise, it also opens to an interesting market for the fine bijoux fashion with stones, seeds and leather with creativity and a good brand positioning,” said the Executive.
Like most prominent Bolivian designers, in Expojoyas, there will also be involved small and medium entrepreneurs of the sectoral business core of jewelry of CADEX, which brings together entrepreneurs within the framework of the program Al Invest IV.