Daily Archives: October 26, 2014

A book to know Santa Cruz

El Dia reports:

Alcides Parejas

A book to know Santa Cruz

AlcEGISRelease. It will be in the Haraganes Fraternity.

History of the cruceños “is the new book that will be presented  by the historian Alcides Parejas Moreno on Tuesday, October 28 in the Haraganes fraternity, under the publisher La Hoquera [The Bonfire]. A work that summarizes the study being from Santa Cruz prehispanic people until the twentieth century. In that regard, Parejas said is a summary of all the work being done during the 50-year of his career, and he had the desire to write to Santa Cruz and is fulfilling. It is a book for all public with didactic illustrations and lots of color.

Knowing more about the work. The book describes the long process of occupation of the lowlands of the country, from the change and development to the construction and constitution of the greater area of ​​economic, social, demographic and cultural development of Bolivia. Throughout the book, Parejas says there are many milestones in the process of building the cruceñidad. It begins with the finding of an isolated region, its history runs to conclude that (despite being already the economic capital) Santa Cruz currently remains peripheral.

For all age groups. It is a book for everyone, young and old, scholars and politicians, who love Santa Cruz and what not, to try to understand. In each chapter you’ll find illustrations by the artist Romanet Zarate.


I decided to live in Santa Cruz as I like the weather, the forest, the people. I have seen it grow over time, until I went to the USA. I believe no one really grasped how fast it was growing. Cruceño born people like to keep their customs, slang [they like to be called cambas] and to a point failed to incorporate the migration from within the country.

Foreigners are easily inserted into day-life, specially those from Brazil, Argentina and in general “gringos” [white people].

Other migrants, from all over Bolivia, mainly from the valleys and high lands are called, most of the time, derogatorily as “collas”. Although, when they say something, and you are present, they say “it is not you, but the others…”. So, in that sense they have failed to make migrants more comfortable.

A majority of the Bolivian migrants, on the other hand, have also failed as they do not assimilate, mingle, become part of their new home. They keep their customs, they also resent and take vengeance in their own ways from being “mistreated”.  So, it is a vicious circle and that needs to stop.

Santa Cruz is the La Paz of earlier 20th century, it is the melting pot, that land of opportunities and as such needs to re-configure its identity.

I have seen many messages over FB, Whatsapp calling the cambas [people born in Santa Cruz] to reaffirm their identity, the message is: “you newcomer, either you embrace our culture or you can go back to wherever you came from].

On top of that, the populist, demagogue actions, hatred that current central government, over the last nine years, has managed to pass. was of hatred, conquest of the lowlands of Bolivia.

This month, the electors showed for the first time that the masismo won in Santa Cruz, and so those migrants believe it is pay back time, and those who resented the migration are saying go back! … we need to stop this and find tolerance, find ways to live next to each other, in peace, building over what we found to a better place for all of us.