ELECTIONS AND THE CULTURAL BATTLE | LAS ELECCIONES Y LA BATALLA CULTURAL

By Oscar Antezana Malpartida, El Dia:

In recent days, the editorial notes of the digital newspaper El Día reflect with disillusionment on the population’s preferences for Bolivia’s next president. I believe that the majority of the population, including many friends, also feel frustrated and don’t know what to do. There are things to do—many, in fact. We have control, and not just through voting, but today and every day. Let’s take a look.

The state of Bolivia’s institutions can be compared to a decaying human body. The country’s fundamental structures are corroded by corruption, its economic muscles are weakened, and its political system is trapped in a cynicism that prevents true reflection and action. The soul of the nation, which resides in its cultural values, is also under threat—and that is even more serious.

Far from upholding fundamental values like respect and honesty, institutions and key figures have been more focused on personal gain, deceit, and patronage. The government has not only allowed but encouraged this behavior, co-opting social movements with handouts in exchange for political support. This dynamic has not only impoverished the people but has also turned authorities into accomplices in serious crimes, such as drug trafficking and the exploitation of natural resources, while ravaging the environment and violating human rights.

At its core, two battles are being fought: one political and one cultural. The political battle is about those seeking to take control of the state’s political institutions, needing legitimacy through popular representation in the upcoming elections. However, various polls show Andrónico leading the preferences for the next president. Is it not enough to see and experience the economic, social, and institutional collapse that the MAS represents—whether in the form of Andrónico, Tilín, Evo, or the disguised Manfred? Are we in favor of continuing the MAS regime?

The cultural battle is much deeper. It involves defining who we are as a nation—our values, symbols, histories, and how we relate as a society. According to polls, the supporters of Andrónico, Manfred, and Chi would add up to around 40% of the electorate, revealing that we are in the midst of a cultural battle. In other words, the population that follows these figures subscribes to rotten values of corruption, human trafficking, patronage, injustice, and racism.

The political battle has a beginning and an end—the start and close of campaigns, electoral processes, and government terms. The cultural battle, however, is temporally undefined; it is permanent. In other words, the cultural battle is never-ending, as it involves the long-term transformation of collective consciousness. The undisputed protagonists of the political battle are politicians, whereas in the cultural battle, leadership is not as easily defined or centralized.

In direct response to El Día‘s editorial note and the population’s confusion, I propose that media outlets, private enterprises, non-governmental organizations, trade unions, universities, schools, neighborhoods, groups of friends, and Bolivian families organize to immediately and daily carry out two actions.

First, from now until election day, widely disseminate 2–5 key questions for people to reflect on before voting:

  1. Which candidate has the most experience, knowledge, and courage to reform the judicial system and eliminate corruption?
  2. Who can implement economic policies to address the current crisis while minimizing damage?
  3. Who is capable of reforming the state—its Armed Forces, National Police, Tax System, Customs, INRA, and other institutions?
  4. Who can eradicate the influence of drug trafficking in both the public and private sectors?
  5. Who can lead the country toward stability, sustainable growth, and solidarity?

This proposal is not politically charged; all Bolivians would want a president who can address these challenges facing our homeland. Any means of dissemination is valid—from communication campaigns to photocopied handouts distributed to the public, as well as messages on Facebook, TikTok, Instagram, and WhatsApp to contacts and followers.

Second, educate the population on democratic values—what they are and what they are not; how, when, where, and why they are practiced; and the importance of getting involved in politics from their own position. A system is needed that fosters conscious citizens, capable of making informed decisions at the ballot box and demanding transparency and accountability from their leaders.

Apologies if I sound like a broken record, but it is crucial to align various private organizations (El Día, Coca-Cola, Los Tajibos, Sofía, Unitel, Sin Compostura, Cabildeo Digital, social media platforms, etc.) to conduct permanent campaigns that promote civic engagement and participation through their own commercial products (packaging, bottles, stationery). What should be promoted? The rule of law, effort and hard work, solidarity, and the fight against corruption, among other values.

As the reader can see, we, the citizens, have the power to change things, yet we do nothing, and other organizations do little or do it poorly. Ordinary citizens are Bolivia, and Bolivia wants to climb out of the hole in which MAS and its politicians have buried it. Remember, at the end of the day, the goal is for this party to not reach the second round—and it won’t, if we start now and win the cultural battle. Let’s not lament the election results if they turn out to be a disaster for Bolivia. If that happens, it will likely be because we did nothing or too little. Wake up! We can make a difference in four months.

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