Tarija Opens to the World of Wine | Tarija abre sus puertas al mundo del vino

By David Maygua, El Deber:

“Let the flavor of our grapes cross borders”: Tarija to host Vinoamérica 2026

"Que el sabor de nuestras uvas crucen las fronteras": Tarija será sede del Vinoamérica 2026

Reference image | Photo: Industria Made Tarija

The international event seeks to position Bolivia’s wine sector in the regional and global market.

Oenologists, sommeliers, and investors from Argentina, Brazil, Chile, and Peru will take part in Vinoamérica 2026, to be held in the city of Tarija next November.

The international event is organized by the Vice Ministry of Gastronomy and the Federation of Private Entrepreneurs of Tarija (FEPT), in coordination with the National Association of Wine Industries (ANIV).

The Vice Minister of Gastronomy, Sumaya Prado, confirmed that the city of Tarija will be the venue for Vinoamérica 2026, which emerges as an opportunity to place Bolivia’s wine sector in the world showcase."Que el sabor de nuestras uvas crucen las fronteras": Tarija será sede del Vinoamérica 2026

Tarija wines will be tasted by industry experts | Photo: David Maygua

“We are working so that the flavors of our grapes cross all borders,” said Prado, who three days ago met with representatives of the business sector, the Governor’s Office, and the Municipal Mayor’s Office of Tarija to begin organizing the event.

FEPT’s general manager, Patricia Vargas, stated that the event was initially planned for next April, but due to a lack of time for organization it was decided to move it to November.

Vargas said that on the 30th of this month a virtual meeting will be held to define the dates of Vinoamérica 2026.

"Que el sabor de nuestras uvas crucen las fronteras": Tarija será sede del Vinoamérica 2026

Vinoamérica 2026 is still being organized; the dates have not yet been defined | Photo: David Maygua

For Viviana Ugarte, an enotourism specialist, the international event will make Bolivia visible as a wine-producing country.

“In the world, wine-producing Bolivia does not exist, and this will be a space where wine specialists will gather. Oenologists, sommeliers, and wine masters will contribute so that the country appears on the world map more effectively, and with that our country can become a destination for this type of tourism,” she emphasized.

The capital of Tarija was chosen as the venue because of the wine-growing potential that exists in surrounding communities, where a variety of grapes are cultivated to be transformed into high-altitude wines and singani.

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