Green, White, Forever | Verde, Blanco, Para Siempre

By El Deber:

Santa Cruz Marks Flag Day: The Story of the Banner That Survived Decades of Oblivion

Santa Cruz celebra el Día de la Bandera Cruceña: la historia del emblema que resistió al olvido

‘The Green, White and Green’ | Photo: Ricardo Montero

Created in 1864 by Tristán Roca Suárez, the green, white and green flag remained hidden for decades before becoming a symbol of Santa Cruz’s identity and pride.

Santa Cruz celebra el Día de la Bandera Cruceña: la historia del emblema que resistió al olvido

Authorities gather to honor the Santa Cruz flag | Photo: Fernando Portugal

Santa Cruz is commemorating Santa Cruz Flag Day on July 24, honoring one of the department’s most important symbols of regional identity. The green, white and green banner was established by a prefectural decree on July 24, 1864, by then-Prefect Tristán Roca Suárez. The anniversary is being marked with a civic ceremony in 24 de Septiembre Square, in the heart of Santa Cruz de la Sierra, attended by the region’s top authorities.

Those taking part in Friday’s ceremony include Santa Cruz Governor Juan Pablo VelascoVice Governor Paola AguirreSanta Cruz de la Sierra Mayor “Mamén” SaavedraPro Santa Cruz Civic Committee President Stello Cochamanidis, along with members of the Municipal Council, the Departmental Legislative Assembly and civic institutions.

Santa Cruz celebra el Día de la Bandera Cruceña: la historia del emblema que resistió al olvido

Authorities gather to honor the Santa Cruz flag | Photo: Fernando Portugal

A banner that defines Santa Cruz

The flag’s colors each carry symbolic meaning. The green stripes represent the department’s abundant natural wealth and the hope associated with the people of Santa Cruz. The white stripe symbolizes purity, honor and patriotism. Today, the flag flies in public squares, government buildings, homes and streets throughout the department, serving as a constant expression of regional pride and belonging.

The flag’s history is also one of resilience. Just a year after its creation, it fell out of use following the 1865 coup d’étatled by Mariano Melgarejo. Tristán Roca Suárez refused to recognize the new regime, prompting a military intervention in Santa Cruz and his exile to Paraguay. Fearing reprisals, supporters concealed the flag, and it remained largely forgotten for nearly a century.

Its revival began on March 24, 1980, when it was raised once again in Puerto Suárez at the initiative of former civic leader Adolfo Rau Barba. Months later, Rodolfo Roda Daza, then president of the Pro Santa Cruz Civic Committee, hoisted it at the organization’s headquarters, marking the beginning of its restoration as a regional symbol.

In 1981, the Pro Santa Cruz Civic Committee officially adopted the flag alongside its anthem. Four years later, the Fourth Provincial Civic Congress unanimously recognized it as the department’s official emblem, a decision formalized through Prefectural Decree 11/85.

With the approval of the Departmental Autonomy Statute in 2008, the flag was reaffirmed as Santa Cruz’s highest official symbol. More than 160 years after its creation, the green, white and green banner continues to embody the identity, history and enduring spirit of the people of Santa Cruz, remaining a familiar and cherished presence across the department.

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