In Bolivia: why Burger King and NOT McDonald’s?!

Bolivian Thoughts opinion: Why this and not the other? is a question that the following CNBC video fails to answer. The video shows interesting data and some analysis. However it fails greatly by not mentioning why in Bolivia you find: Burger King, Hard Rock Cafe, KFC and even lousy/irresponsible Friday’s in Bolivia. The conclusions reached in the video fails to acknowledge why other American chains have not only survived in Bolivia but flourished? There is more inside McDonald’s leaving Bolivia than what is shown in this video …

Darren Geeter reports for CNBC:

Why there are no McDonald’s in this country in South America

There are over 36,000 McDonald’s locations all over the planet, and the chain is on every continent except Antarctica. In South America alone, there are over 1,400 stores. But there is one Latin American country that flat out rejected Big Macs and McNuggets: Bolivia. Watch this video to find out why the American fast food chain had to pull back from the Bolivian market after five years.

Published by Bolivian Thoughts

Senior managerial experience on sustainable development projects.

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