Auction of Acronyms | Subasta de siglas

By Alfonso Gumucio Dagron, Brujula Digital:

For more than a year now, ink has been spilled over the general elections scheduled for August 17, 2025, while I’ve tried to bite my tongue until the end, certain that this is a country of surprises: every week—and sometimes every day—there’s a new one, usually unpleasant and discouraging. The auctioning of party acronyms and the opportunistic choreography of candidates hopping from one political shop to another is frankly deplorable.

In late 2024 and early 2025, many of us were excited about the emergence of a united opposition bloc centered around Carlos Mesa, Tuto Quiroga, Luis Fernando Camacho, and Samuel Doria Medina—personalities with established careers and potential. They were joined by satellite figures with no real voting power but with personal prestige, such as Amparo Ballivián, the rector from Santa Cruz, Vicente Cuellar, and Congresswoman Toribia Lero—committed and trustworthy individuals—along with a lifelong turncoat like Carlos Bohrt (Albus), known for his long record of switching sides.

Opposite them appeared a scoundrel with the look of a ranchera singer (and not Freddy Mercury as he would like): the mayor of Cochabamba, Manfred Reyes Villa, who struck a deal with the MAS government of Luis Arce so that, as if by magic, the charges of illicit enrichment against him would vanish. Reyes Villa easily created his new party, Súmate, without an audit of signature books by the Plurinational Electoral Body (OEP), and cleverly added to his side around twenty deputies from Creemos and Comunidad Ciudadana—the most opportunistic, corruptible, and unknown.

In February, rumors swirled of a supposed alliance between Reyes Villa and Eva Copa, who also created her party with little difficulty, using the same name as Andrés Manuel López Obrador’s in Mexico: Morena. Not very original, but plagiarism isn’t prohibited in politics—just look at what happened with Podemos years ago. Manfred flirted with every political party and even signed an agreement with Chi Hyun Chung, but quickly realized it cost him more votes than it gained. At the time of writing these lines, Manfred might still go with anyone or try to run solo, although it’s now highly unlikely he’ll have enough support to make it to a runoff (as seemed possible in February, during his peak in the polls).

“Who would you vote for if the election were today?” has become a futile question with a 24-hour expiration date. In Bolivia, it’s utterly meaningless due to our extreme political volatility.

For instance, the opposition coalition was born fractured, since even hours before its official announcement, Tuto Quiroga (“Quico” or the “Infant Jesus of Prague”) burst onto the scene with a mischievous look, having snatched from Comunidad Ciudadana their alliance with the FRI. He later appeared to return to the opposition fold but kept declaring that he would be the candidate, no matter what—disregarding agreements with other leaders—until he did what he always intended: break the deal and run solo (in solitude), losing all the ground he had gained while part of the opposition bloc.

Samuel Doria Medina tried to court younger voters with TikTok dances and flashy campaign promises, lighting up Cochabamba’s skies with drones reading: “100 days, dammit.” Mesa and Camacho were more cautious, saying until the last moment that they would respect the result of a primary or reliable polls. Both withdrew any presidential aspirations, which shows detachment and a genuine contribution to our fragile democracy. They can’t be blamed for the looming disaster.

We endured twenty weeks of frenzied speculation where every poll was manipulated in favor of one candidate or another and none were trustworthy or comparable. The billionaire Claure, trying to emulate Elon Musk (whom he admires), or perhaps playing referee, generously offered to pay for “serious” polls to help identify an opposition candidate capable of defeating MAS. But the polls he paid for weren’t reliable either—he hired Panterra, a political consulting firm, not a recognized electoral pollster. Had he truly wanted to help with serious polling, he would have hired world-renowned firms like Gallup or Nielsen. Panterra then contracted the Bolivian company Captura Consulting for fieldwork—the same one used for a Red Uno television poll. In short, nearly all polls were done by the same firm, so they pointed in the same direction.

Let’s not even mention the online polls on Facebook or Twitter, where anyone could submit a vote with no concern for demographic representation or methodological transparency. A complete absurdity, but one that still influenced future voters.

Then (again) came the Korean citizen Chi Hyun Chung, an evangelical pastor who—only in a country as anachronistic as ours—could be considered a leading candidate, even though he wasn’t born in Bolivia. It’s like imagining a Bolivian moving to Korea and running for president a few years later. I’m sure Korean law forbids it—especially considering Koreans don’t even tolerate presidents born in their own country; they change them often.

Outside those main parties and candidates with vote potential, others emerged. Rodrigo Paz, for example, spent months prematurely burning all his available Senate resources as a Comunidad Ciudadana member to campaign across the country—without so much as blushing over the misuse of state resources. I recalled that when he and his brother were twenty-something deputies, they both declared assets worth a million dollars each. I’ve always wondered: from where, exactly? He now announces a curious alliance with a former police captain who was previously allied with the Korean evangelical pastor. Who can make sense of them? They all seem desperate.

Bringing up the rear of self-proclaimed candidates, we had someone from El Bunker—Zambrana—who fared so poorly last time with the MNR’s acronym, and another self-declared candidate without a party, a university professor in the U.S., a chickling of Milei’s named Saravia, who rushed to declare his candidacy and just as quickly realized he had no chance with his “libertarian” proposals that make my true-libertarian anarchist friends laugh. If you look at the news from those first three months of the year, you’ll find utterly unknown names being launched as “candidates” to oblivion.

The outlook is different now. Everything mentioned above became history in just a few weeks. As I suspected, things changed and many analysts’ calculations turned out wrong. In this country, there is no loyalty, no consistency, and no meaningful proposals. That’s why “erring” is human—a noble activity involving horses.

Saying that what matters in an election are “the proposals” is just wishful thinking (I almost wrote wet dreams, which also fits). First of all, people don’t even read proposals, so having them is pointless. In past elections, many said, “But what’s Comunidad Ciudadana’s proposal?”—without even knowing that the proposals did exist, available online or in print. They were just too lazy to look for them and wanted everything spoon-fed, like baby food. There’s another reason proposals are worthless: nothing guarantees the winner will honor them. A proposal is useless if the person elected is a political huckster selling hot air. They can promise whatever voters most desire and forget it all once in power. And that doesn’t just happen in Bolivia—it’s everywhere.

So then, how does one decide their vote? From the outset, this election’s rallying cry was “get MAS out of government” to free the country from the scourge that wrecked the economy and ethics. However, my reflection is this: MAS is already down for the count—in both of its factions (some naïve folks still insisted they’d reunite because it was all “theater”). Neither Arce nor Evo has any chance. Andrónico has played his cards smartly—he’s more intelligent than Evo and Arce combined—but his numbers aren’t enough to go it alone. That’s why it’s not surprising (so far) that he’s likely to ally with Eva Copa (Morena) and Patzi’s Movimiento Tercer Sistema (whose political future is as likely as reconciling with his ex-wife).

Another self-proclaimed candidate, Jaime Dunn, rode the wave for a few weeks, but it seems he won’t get far either as the ultraliberal sector’s representative, because the acronym auction is coming to an end, and he’ll either have to jump on a moving wagon or give up his presidential delusions.

So, who to vote for? Will we annul our ballots or stay home reading a good book? I’ll go vote, though no one forces me to. But I won’t vote “against MAS” because it no longer exists as a movement—only as a scattered mass likely to regroup like a flock of starlings around Andrónico, out of survival instinct.

I’ll vote for a unifying figure whose list of deputies and senators includes people I respect—people who are honest in speech and will remain honest in power. I’ll vote for integrity, common sense, sincerity, and the will to correct the course by dismantling the patronage system MAS built over nearly 20 years, and by prosecuting corruption through audits that bring those responsible for so much embezzlement, abuse of power, and opaque contracts to justice.

I don’t expect the next government to save the country’s moribund economy—that will take far longer. But I do hope it cleans up the state apparatus, purges the vermin from all the pipelines, and does so efficiently—so that the bureaucracy no longer functions as a coercive tool over citizens. So there is legal certainty and a proper legal framework through a complete overhaul of all branches of power: Judicial, Executive, Legislative, and Electoral.

@AlfonsoGumucio is a writer and filmmaker

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