Just Beginning: Putting One’s Shoulder to the Wheel | Recién empieza: a poner el hombro

By Oscar Antezana, El Día:

“In Bolivia, governability also has an aspect that is directly related to citizenship… I suggest, Mr. President, that from the very first minute of November 8 a massive and permanent awareness campaign be designed and implemented regarding our forgotten values—such as honesty, punctuality, keeping one’s word, effort, and compliance with the law; this will strengthen our patriotism so that we can understand and accept the sacrifices we all must make and tolerate the difficult days ahead” (Article published in this morning daily on November 1, 2025).

It was to be expected that the economic measures just enacted would not please everyone. Other measures, or another version of the same ones, would not have done so either. First of all, all Bolivians must accept reality and understand that everyone will be affected. To that end, the suggestion in my previous article could have had a positive impact. The Government should have prepared or hired the services of experts in political marketing (not doing so will prove more costly) to ensure that the message reached the entire population regarding the objective of the economic measures, the inevitability of enacting them, and an outline of their benefits.

Despite the fact that most of the population is aware that fuel subsidies cannot be sustained, it has not fully internalized that for more than 20 years it benefited enormously from cheap gasoline and diesel. Twenty years. What in the world is free or priced as a giveaway? Now it is time to pay; in fact, not even that: it is time to start stepping into reality.

Of course there will be adverse effects, such as the onset of an inflationary spiral, and when the Government reduces State spending by 30% (as it says it will), there will be another impact that will directly generate lower growth. In short, we are on the threshold of stagflation and there is not much to be done. Everyone, rich and poor alike, must tighten their belts, and the former should show a bit more solidarity with the latter, who will be affected more.

But the genesis of all this was months ago. The Government did not have, and still does not have, a clear plan. Much could have been anticipated, as it seems Tuto was doing. Having a plan is not only knowing what to do, but how, when, and in what sequence. President Paz’s honeymoon appears to have lasted just over a month. It is not clear whether there will continue to be a normal supply of gasoline, and the outlook for diesel is bleak. There are not enough dollars. The request, processing, and approval of loans by creditors and Congress will take time. In the meantime, what is to be done?

In any case, the economic policies had to be implemented and will be. However, an early availability of dollars could have provided more room to maneuver to define magnitudes, timing, and sequencing. As in most challenges, it is easier to agree on the what, but very difficult on the how. But there is no longer any point in crying over spilled milk.

Unfortunately, it appears that the Government is entering a damage-control phase very early— the first of many. Like it or not, it is up to all of us to put our shoulder to the wheel; failing to do so is to shoot ourselves in the foot… or, at this pace, in both. Journalists, economists, and columnists have the right to criticize, and they should. But rather than carrying water to their own mill or taking the side of business owners, the informal sector, miners, bankers, or retirees, they would do a service by contributing to understanding and to a call for sacrifice and patriotism.

Better late than never: the Government should implement a massive and permanent awareness campaign. It will cost money, but not doing so will cost more. This is just beginning: many more measures are necessary and, with them, much more endurance from the population. Second, the Government should set goals, meet them, and publicize them, so as to generate trust among citizens and create greater certainty.

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